They can be used to influence search engine results by directing backlinks to other sites in their portfolio. These crafty marketers operate networks of sites. Online marketers who run Private Blog Networks (PBNs) need to take care when using Google products too. It’s not just privacy aficionados who are concerned with Google constantly looking over their shoulders. ) Black Hat or White Hat, Google Is Watching You ( Can you say PRISM, boys and girls? I knew you could. In addition to using the information they collect from you to sell advertising, the company has also been known to share the data they collect with government agencies. The information also helps track the performance of Google AdSense campaigns.

This aids website owners in determining which content their visitors access the most, how long they spend reading it, and other site usage information. They’re responsible for many of those banner ads you see generously included on most websites you visit.

Google uses the information they glean to build a user profile, which is then used for various purposes, not the least of which is targeted advertising.Įven if you’re not logged into your Google account, they can still track your travels around the web via: Google apps and services monitor how you use them, where you go online, and more. Google’s entire business model is based on their users’ willingness to allow the online search company to watch their every online move. Third, well: we’re back to the free thing again.īut why are Google’s products and services free? How can they afford to maintain all of those servers and pay all of those thousands of employees by giving away their products? To be honest, Google doesn’t give away their products – or, at least, their most important product.

Second, they’re available wherever you are through almost any internet-connected device. Let’s face it: Google makes it easy to use its applications and services.įirst, they’re free.

Droid vpn google chrome